Alloy is a set of Metalsmith development patterns I built and used while working on the Circle website.

 

WHEN

2016

WHAT

Branding
Wordmark
Lettering
Photography
Colors

 

Even though this was a relatively small project, I felt that it needed a proper branding and I employed Figma to help rapidly build the shapes that I worked into rudimentary letterforms.

I worked the letterforms in a cohesive system to form the letters of alloy. I then applied a hex-shape to the "a" for use in the avatar and did some duotone editing of a photograph I took to form the basis of the branding.

This was a relatively simple project but was fun and allowed me to experience new tools and was my first attempt at making my own letters.