```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2Flongaevitas%2Feda94614-eaab-44d2-a7ca-ab9bc818f5bf.png?alt=media&token=3118c1f8-72d0-4b93-b224-030b80d41f45","id":"eda94614-eaab-44d2-a7ca-ab9bc818f5bf","width":5000,"height":2500,"filename":"Longævitas.png","type":"image/png","caption":"","border":false}]}
```

2023 was a year filled with many ephemeral wonders—from social networks vying to fill Twitter’s vacuum to the fate of AI. Much of the digital world feels fast and transient, typified by newness and the eternal burn of trying to survive and keep up.

In the past I’ve curated my year-end gift guides toward various themes or motifs. Usually there was a cohesive organizing energy. Other years the curation felt more random.

This year I felt drawn toward the theme of *Longevity*. Patina, character, grain—characters and features that are designed to weather the long use of many years.

---

## **[teenage engineering OP-1](https://teenage.engineering/products/op-1)**

The OP-1 is a masterpiece. There is no other way to state it. Whether you are an amateur, a tinkerer, a professional musician, or a child—this device has something beautiful to offer to you. Perhaps the most unique quality of the device is the exploratory interface and the seamless interplay between hardware and software. They complement each other perfectly and create a device that engenders curiosity—inviting playful exploration.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F6114c992-20a6-41e1-9283-9e4331df2b85.png?alt=media&token=90406c12-d7ac-4754-bf92-b0f881a844e6","id":"6114c992-20a6-41e1-9283-9e4331df2b85","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F13d0e4d1-ad2b-4d1d-a1a9-02cc27ddb853.png?alt=media&token=614467cf-5280-4130-a75c-009db28b97b8","id":"13d0e4d1-ad2b-4d1d-a1a9-02cc27ddb853","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F73d94dad-7d94-43be-a81d-3f310138dfe9.png?alt=media&token=5a643cc6-5cc0-4f3e-b0b9-21eefa844dc3","id":"73d94dad-7d94-43be-a81d-3f310138dfe9","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F7b090f1f-3749-4537-a200-7ecfd066e53f.png?alt=media&token=42c66d74-7b25-400e-bae3-ab6f4d4c8f4c","id":"7b090f1f-3749-4537-a200-7ecfd066e53f","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

## **[Trakke Bannoch](https://trakke.com/collections/waxed-canvas-backpacks/products/bannoch-backpack)**

Trakke’s approach to designing their line of carry products are to mix traditional materials (waxed cotton, custom textiles, tartan) with clean minimal lines and modern technology (laptop sleeves, lots of pouches/pockets, and COBRA® buckles). The result is a very modern and localized expression of carry. Products that feel deeply rooted in Scottish culture yet also modern, beautiful, durable, and designed to build a unique character as they age.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F22493e9d-b853-482a-b7a3-5434ab6a60e8.png?alt=media&token=3f5576de-ca2f-4197-83d1-30f5b4074eec","id":"22493e9d-b853-482a-b7a3-5434ab6a60e8","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2Fdf9526e8-81f8-47ac-b964-4b1996c3990b.png?alt=media&token=2f18917a-cb8b-4c48-a845-04d236751024","id":"df9526e8-81f8-47ac-b964-4b1996c3990b","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F8dfd4cc5-4f25-4408-9357-35b2c2352341.png?alt=media&token=4055b652-0b00-498c-9bc8-28f2470cc3ea","id":"8dfd4cc5-4f25-4408-9357-35b2c2352341","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

## **[CW&T Pen Type-C](https://cwandt.com/products/pen-type-c?variant=31080790425659)**

Over the past several years I’ve developed an affinity for objects built with titanium. It’s low density, corrosion resistance, and high strength-to-weight ratio make it an ideal metal for industrial applications. In its raw form it has a very distinct texture and feel. Starting with the raw materials CW&T transform titanium into a minimal product with no branding—the epitome of understated. From the mechanics of writing with this pen to the effortless way it can be discreetly carried make it an ideal tool for serious consideration and work.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F0f9c80d5-2ff2-4123-9779-f67bbdeba27c.png?alt=media&token=39d50c9a-6c20-4dad-a901-275ba20770b3","id":"0f9c80d5-2ff2-4123-9779-f67bbdeba27c","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F326930b6-5e90-48d2-a88f-eeca9e12da04.png?alt=media&token=2bb5ae37-cd74-494e-8509-7af9836833ed","id":"326930b6-5e90-48d2-a88f-eeca9e12da04","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

## **[Master & Dynamic MW08](https://www.masterdynamic.com/products/mw08-active-noise-cancelling-true-wireless-earphones)**

In a world of endless Zoom meetings and remote work, noise cancelling headphones have shifted from a luxury item to a necessity. The MW08 offer this modern utility in stunning Klein Blue ceramic and polished graphite. They look like something from the future with the combination of stark colors and polished metal and ceramic. On top of this, they work. They stay in your ears and feel tactile to use.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2Fec7b2fae-641f-4a54-abd7-181327c24654.png?alt=media&token=7bea7660-7bd3-40dc-8277-bb7cbf624400","id":"ec7b2fae-641f-4a54-abd7-181327c24654","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2Faf4692f8-eef9-4a00-befd-88b3d34b3bb6.png?alt=media&token=c9362984-c747-4256-8a86-f6a2239fe3df","id":"af4692f8-eef9-4a00-befd-88b3d34b3bb6","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2Fd85bd133-cf69-4f41-8ecc-81e6ac52b1f2.png?alt=media&token=61feddf1-ecc8-4645-aba5-0ec3cdf719fd","id":"d85bd133-cf69-4f41-8ecc-81e6ac52b1f2","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

## **[Ricoh GR IIIx](https://www.shopmoment.com/products/ricoh-gr-iiix-digital-camera)**

The GR III× is a compact thing of beauty—engineered out of a durable magnesium alloy. The 24MP APS-C sensor captures RAW images of film emulations (via JPEG), both of which provide a range of flexibility in how you utilize the device. The JPEG emulation mode is a way to capture images in a no-editing workflow. Frame your shot, sample the exposure, and develop images ready to share. In RAW mode you get more flexibility over how your images are developed. It’s minimal size and footprint make this an ideal way to capture beautiful images anywhere you find yourself.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F8d37338a-8579-478b-b732-7fcd6421a062.png?alt=media&token=85c09048-457e-4535-ac35-67426cab3ee2","id":"8d37338a-8579-478b-b732-7fcd6421a062","width":2000,"height":1500,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2Fd980633d-df50-4ca4-aafa-ea66ac5a91c9.png?alt=media&token=1db864d2-df66-4808-bb80-1ebe4d972f9a","id":"d980633d-df50-4ca4-aafa-ea66ac5a91c9","width":2000,"height":1500,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

## **[ANTOU Work A5](https://antou1010.com/en/product/nota-work-recycled-leather-cover/)**

ANTOU is building something special with their Work series of notebooks. For starters notebook is not a sufficient term. A note/work toolkit/system is a more descriptor. From the beautiful textured recycled leather to the titanium metal and cork, every element of ANTOU’s Work system is beautiful, playful, functional, and ready for any configuration of organizing your notes and ideas that you can dream up.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F4002854d-d6c5-4810-9df4-92bc1bd87091.png?alt=media&token=fc6c033a-f125-47de-9d7d-be00e81053c8","id":"4002854d-d6c5-4810-9df4-92bc1bd87091","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F25bd4ab2-b129-4800-9f31-605bf51692fa.png?alt=media&token=ea598fbf-9650-47f1-b335-59acc0fce45e","id":"25bd4ab2-b129-4800-9f31-605bf51692fa","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

## **[DSPTCH® Dyneema Weekender](https://www.dsptch.com/products/overnight-duffle-rnd-edition-black-dyneema)**

It’s no secret that I’m a huge fan of dyneema. Stronger than steel, as light as paper—it’s an engineered fabric that wears beautifully over time while providing water protection and other benefits. DSPTCH® has rendered dyneema in the perfect form with hypalon handles that feel tactile and provide sufficient grip. In short—the perfect travel or gym bag.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F789cf582-ab1f-42b5-bd84-acf4a7b27ea3.jpg?alt=media&token=b498442e-9d6b-410e-a08c-878f09d4248d","id":"789cf582-ab1f-42b5-bd84-acf4a7b27ea3","width":2000,"height":1333,"filename":"1_IB-vTDWb6jvAdwf5bJFHZQ.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F11b7fc09-b675-4fdf-9832-d1375deac1f8.jpg?alt=media&token=1b54b5ee-9dff-4450-b3f6-e9f7f7f3bdf0","id":"11b7fc09-b675-4fdf-9832-d1375deac1f8","width":2000,"height":1333,"filename":"1_puTXY5iTM4ox_5Rq4Szm1Q.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F2d1cd914-a645-40bb-96eb-b7f0ae74e143.jpg?alt=media&token=25ed61fd-7532-4dbb-801d-af0a86808bbe","id":"2d1cd914-a645-40bb-96eb-b7f0ae74e143","width":2000,"height":1333,"filename":"1_7SuNlwR5VLvw8HXmSw-9vg.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

## **[ESV Thinline Heirloom Bible](https://www.crossway.org/bibles/esv-heirloom-bible-thinline-edition-gskn/)**

My Christian faith is important to me. Like other modern failings, most of the Bibles that are produced today are not designed to last. Crossway has perfected the details of their most approachable thin Bible version. The ESV translation is historic, poetic, easy to read, and yet has a cultured depth in the English language that hearkens back to the Elizabethan King James Version while still feeling modern and readable. They used an updated goatskin leather that has a very tight grain—allowing the finish to develop a rich patina over years of use.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F1e39278f-01aa-406b-a1c5-6360951ab01a.png?alt=media&token=407c0b72-8e5b-4250-8cfa-a5550ca8948c","id":"1e39278f-01aa-406b-a1c5-6360951ab01a","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2F3ebb8231-d195-42a5-bbbb-29506a7c3f08.png?alt=media&token=46e03c8d-32d6-46f4-a7a4-239d44225c09","id":"3ebb8231-d195-42a5-bbbb-29506a7c3f08","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F10U0jyMRnBzEBeJX6hdf%2Fdf718dc6-c661-4a65-ab49-44bd27c1a11f.png?alt=media&token=d32acb69-36cc-497e-9a87-058e187dadd2","id":"df718dc6-c661-4a65-ab49-44bd27c1a11f","width":2000,"height":1333,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

---

If minimalism is not your thing, I’ve produced a second guide this year called *[Casus](https://read.cv/jdsimcoe/casus)* that is more geared toward adventure.

Longævitas: built to last

Great product collaborations are the result of two different worlds (and their unique vantage points) coming together to synthesize something new and unexpected. It's a way for both participating companies to push the boundaries of what they normally do and invite customers into a shared narrative.

ELAC is a German high-fidelity audio company founded in 1926 with products that are characterized by meticulous craftsmanship and emerging technology. They recently collaborated with NY fashion brand Adsum on the DCB41-DS—a designer version of their iconic Debut ConneX powered bookshelf speaker.

Before I get to the interview with ELAC's CTO and President Joe Riggi I want to share Adsum's perspective on the shared collaboration:

> We thought back to the very beginning when we first started talking about this collaboration. What stuck with us from the very beginning was how perfect the ConneX worked in all our living and working environments. NYC is an expensive place where space is such a premium, so we need things that can work in many spaces, but we don’t want to compromise on looks or quality. The ConneX was plenty to fill our apartments and studios with sound whether it was for watching the TV, throwing some songs on to cook, or having a full fledged party.
>
> From this the idea came the phrase "Little Size, Big Sound"—a common phrase in the audio world. Our marketing tends to have a bit of a clever self-aware wink, a slight irreverence; so we thought why not take this idea to the extreme and use photoshop to do a visual trick that shows the our ConneX in a monumental state.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F1LiceUIHiVK3OMgMTAFu%2F7fb99849-4401-4a33-babe-95f4e680d751.jpg?alt=media&token=2b962c36-80bc-4b9c-913a-be04adf6d9d1","id":"7fb99849-4401-4a33-babe-95f4e680d751","width":1200,"height":1500,"filename":"adsum-elac-launch-image.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F1LiceUIHiVK3OMgMTAFu%2Ff17a64e4-0c05-495c-a0e2-f2b139d70824.jpg?alt=media&token=93a7779b-73ed-4d26-986e-48ecb31178a4","id":"f17a64e4-0c05-495c-a0e2-f2b139d70824","width":2000,"height":2500,"filename":"adsum-elac-main-image.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Without further intro, here is my interview with Joe Riggi...

---

**Could you explain a bit of the backstory on how the DCB41-DS speakers were created? I would love to hear the product story.**

A previous iteration of these speakers existed as ELAC Debut ConneX. These are an entry point to introduce audiences to premium audio via a simplified system. Debut Connex has been successful, however it has a traditional design that has more of an audio industry look to it.

People are emotional about what they purchase. Usually, there is an attraction to the product. In some cases that attraction might be technical, based on specification or reviews, but looking at something and the feelings it evokes is equally (if not more) important.

I love fashion and there is a whole world of creative people who like fashion. People who like sophisticated, clean designs. I have been developing products my entire career: designs, ratios, colours, and functionality have always been important to me. Attracting new audience is critical for long term sustainability of any industry. ELAC has done this with is wide range of products, but we were not appealing to today’s generation.\
\
Collaborating with Adsum provided two things. One, a creative eye from a different perspective. Adsum was instrumental in the overall look of the products. The other is exposure by association. The collaboration between ELAC and Adsum seamlessly blends ELAC’s uncompromising commitment to audio excellence with Adsum’s distinctive aesthetic, reflecting the dynamic pulse of city life.

**I would love it if you could elaborate on the design process for these speakers. How did the project start and what steps are involved in bringing a new speaker to life? What is the most challenging part of designing a personal audio product designed for broad usage?**

Like any design, there are many iterations, but this project had an additional layer of complexity. We wanted to get the speaker aesthetics perfect without sacrificing any of what made Debut Connex speaker design so great. We have multiple iterations of grilles, finishes, packaging, etc.  We went through 3 different version of the metal stand before we could get dimensions and curvature just right. This is one of many projects that demonstrates ELAC’s commitment to design. 

```cv
gallery
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```

**Adsum is an American clothing company focused on high quality manufacturing and design. ELAC has a history of creating high-end audiophile products. Could you dive into what portions of the DCB41-DS are unique to ELAC and what aspects of the project feel unique to Adsum? How was the project shaped by both brands working together?**

The technology and acoustics are of course unique to ELAC, the look andfeel was fuelled by Adsum. This was a real collaboration. We worked together on all details, which made for a successful product and launch.

**Stepping away from the collaboration project, what things have you learned working with Adsum that you want to bring back to inform your other products and process at ELAC?**

Details matter, take the time to flush them out. Be passionate about what you like and fight to realize it.

**Fashion, music, art, and design all mingle in the same collective space. This Adsum collaboration project is exciting. Has this project made you more excited to explore future projects in these shared creative spaces?**

Absolutely! Projects like this elevate brands by forcing them to use a different process. Bringing a fresh approach away from your daily noise to make something different — something special.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F1LiceUIHiVK3OMgMTAFu%2Fa5fe0116-5ea4-4b5f-ab0a-29df9e069290.png?alt=media&token=1a09b91c-720d-4228-8869-33f6fc8fdf21","id":"a5fe0116-5ea4-4b5f-ab0a-29df9e069290","width":3780,"height":2256,"filename":"Screenshot 2024-04-09 at 11.45.18 AM.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F1LiceUIHiVK3OMgMTAFu%2F64c8f72d-259b-4daf-823e-5b3244e6bc08.jpg?alt=media&token=1f46f33d-5785-44e0-bde7-865c12864dcb","id":"64c8f72d-259b-4daf-823e-5b3244e6bc08","width":450,"height":800,"filename":"Fabric For Canvas bag.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F1LiceUIHiVK3OMgMTAFu%2Fe1dcc3b5-5cba-40cb-9126-09d3883c21da.jpg?alt=media&token=d09d96c4-b878-4134-8792-828b265c22c7","id":"e1dcc3b5-5cba-40cb-9126-09d3883c21da","width":1920,"height":1080,"filename":"IMG_2303.JPG","type":"image/jpeg","caption":"","border":false}]}
```

**As audio products and streaming platform have pushed the industry more digital how has ELAC adapted to that movement as a company?**

Sound is not digital, so the essence of sound reproduction has not changed. We continue to design and make products with the 95+ years of audio experience behind us. ELAC stays true to what it is to bridge the digital movement. 

---

I want to close with a short personal perspective on the speakers. The off-white enclosures are beautiful. Everything from the magnetic grilles, to the ports on the back, and the quality and tone of the speaker cables—every detail of the DCB41-DS evokes quality and craftsmanship.

The quality of sound whether connected to my laptop or via RCA cables to the Teenage Engineering OP-1 Field or K.O. II EP-133 is impeccable. Bass is rendered with depth and clarity. Mid-tones and highs are warm without every feeling tinny or scratchy.

I'm very impressed with the simple luxury and high fidelity of the DCB41-DS. Aesthetically I like that they don't look and feel like every other speaker on the market and feel balanced with my desk setup.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F1LiceUIHiVK3OMgMTAFu%2Fa17fb99d-5d47-4c45-9253-28c35bc87b3d.jpg?alt=media&token=bc989aa5-639d-47ed-8309-3be80100f0bf","id":"a17fb99d-5d47-4c45-9253-28c35bc87b3d","width":6000,"height":4000,"filename":"R0000706.JPG","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F1LiceUIHiVK3OMgMTAFu%2F34da4b56-7db2-4693-94f5-b5ece6a48672.jpg?alt=media&token=59f4e4e3-5d03-407b-a0e8-24c80bf6c1ca","id":"34da4b56-7db2-4693-94f5-b5ece6a48672","width":4000,"height":6000,"filename":"R0000661.JPG","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F1LiceUIHiVK3OMgMTAFu%2Ff0f7b903-15af-46db-92dd-5d9b8cad3ec2.jpg?alt=media&token=fae43230-af03-4759-863e-86c105e11ef1","id":"f0f7b903-15af-46db-92dd-5d9b8cad3ec2","width":6000,"height":4000,"filename":"R0000668.JPG","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2F1LiceUIHiVK3OMgMTAFu%2F4e1b0b13-3475-4133-832c-ffd10b95851b.jpg?alt=media&token=07a565b3-2644-4b74-9a55-c05eac1e3564","id":"4e1b0b13-3475-4133-832c-ffd10b95851b","width":4000,"height":6000,"filename":"R0000708.JPG","type":"image/jpeg","caption":"","border":false}]}
```

※

Inside Design at ELAC × Adsum

Henry Lefens and Preston Tyler are the two halves of [Pioneer Carry](https://pioneercarry.com/)—a daily carry brand whose products are the epitome of thoughtful, durable, and timeless design. They have both been working hard over the past couple years at launching their [iconic new travel bags](https://pioneercarry.com/collections/bags).

I had a chance to connect with them recently and talk about all things design and philosophy—getting into the nitty gritty details of iterating, exploring new products, and what really happens during the long process of bringing something to life.

I hope you enjoy the journey and find it as insightful as I have.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FBpCHSD41HyW0VFgI0KAo%2Fe9d8cf4e-bd10-418d-ba7a-d84a66b8f982.jpg?alt=media&token=3eeb16de-4f18-446f-ab30-8f417cf3dfdf","id":"e9d8cf4e-bd10-418d-ba7a-d84a66b8f982","width":6178,"height":3475,"filename":"_DSC7151 copy.jpg","type":"image/jpeg","caption":"","border":false}]}
```

---

`Interview is from Henry's POV, unless designated.`

**Pioneer has been making innovative daily carry items in 2016, starting with wallets and pouches. Now you are prepping a new line of backpacks. Your gear is infused with a minimal ethos along with utilizing unique and durable fabrics. I’d love to hear about how you got started on this journey and what has captured your imagination about the items you’ve designed and built.**

Very early in my career, I think it was when I was doing industrial design at Black Diamond Equipment, we were making climbing harnesses and different tools for professional climbers, people who were climbing Everest, etc. At Black Diamond we had a workshop where I was first exposed to really high-end fabrics and high-end ways of making stuff with heat presses and other modern tools for making technical gear. This was before strong technical fabrics were even known by most of the public. I remember seeing some of this stuff and my first thought was “Wow! This is absolutely going to be the future." I wanted to bring this concept of technical fabrics and technique to more people so I started tinkering around making some wallets.

We began to see brands adopt more technical stories (Lululemon leggings, Nike Flyknit) and I started to get a vision for taking an essential product like a wallet—normally made of premium leather—and refine and elevate it using technical materials and process.

So we bootstrapped Pioneer and just went for it. A few blogs picked it up and we had a unique audience on Instagram before they pivoted to video and it started to take off. The blogs that featured us really helped us to get Pioneer off the ground.

Also we really put lots of invisible care into how our products are built. The process is very intentional for us. Our wallets are not just pieces of fabric that are sewn together. We have this FutureForm core which gives it a thicker, more tangible feeling. When we add the technical fabrics to the outside of the core you end up with this object that is entirely novel from end-to-end.

This is a great example of how we try to leverage technology to elevate the products that we design.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FBpCHSD41HyW0VFgI0KAo%2F7a11a984-2a22-462d-964e-9798d83d3dc0.jpg?alt=media&token=58099fbc-9d97-4829-b2a9-f284bb0f2d42","id":"7a11a984-2a22-462d-964e-9798d83d3dc0","width":7008,"height":4672,"filename":"_DSC6345.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FBpCHSD41HyW0VFgI0KAo%2Feca07827-74aa-4ea3-8a1c-442936fac83e.jpg?alt=media&token=0c3cd540-b72e-4d7a-995a-718dcbc8342d","id":"eca07827-74aa-4ea3-8a1c-442936fac83e","width":4672,"height":7008,"filename":"_DSC6461.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FBpCHSD41HyW0VFgI0KAo%2F992e4e5a-87e0-4316-aaa0-e5bce1b506a3.jpg?alt=media&token=ad8a65b4-df43-46b0-9044-5b2865c238b1","id":"992e4e5a-87e0-4316-aaa0-e5bce1b506a3","width":4032,"height":3024,"filename":"IMG_0496.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

**As you expanded your carry line over time what got you excited about producing a line of backpacks? Also as you scale up the size (backpacks are a lot bigger than wallets and pouches) what have the design challenges been and how have you tackled them?**

At the core our products are about distilling forms. We achieved this with wallets and small carry pouches and we took this same philosophical approach with our bags (which I had previous experience designing). One way to approach designing a bag would be to scale up what we were doing with our wallets and the global pouch by creating a bigger version of those products. But we really wanted to approach the problem from first principles—in a truly novel way.

This involved lots of research into fashion brands and high-end leather backpacks—studying classic lines and approaches to larger bags. We wanted to take these classic forms and elevate them with our premium materials—the same as we did with our wallets and pouches.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FBpCHSD41HyW0VFgI0KAo%2Fa55c4cd7-c590-48f3-af69-fb05d0d8851b.jpg?alt=media&token=af278680-6aa7-4cc2-ba1b-52645e5f5356","id":"a55c4cd7-c590-48f3-af69-fb05d0d8851b","width":2000,"height":2000,"filename":"durationhero2.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FBpCHSD41HyW0VFgI0KAo%2Fb2288daa-8dc3-4fa9-8201-e504a6f9c5ed.jpg?alt=media&token=0a9a8bc5-f88c-4fa2-8d33-933526e8ab40","id":"b2288daa-8dc3-4fa9-8201-e504a6f9c5ed","width":2000,"height":2000,"filename":"durationtop.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FBpCHSD41HyW0VFgI0KAo%2Fafd8b438-eca3-441b-9e58-94b4e1c7b1d9.jpg?alt=media&token=72511032-fa13-403b-958c-6955eee46d1c","id":"afd8b438-eca3-441b-9e58-94b4e1c7b1d9","width":2000,"height":2000,"filename":"pandalife.jpg","type":"image/jpeg","caption":"","border":false}]}
```

We also wanted to infuse some of the culture of fashion into our products. When I was a designer at Levi's it threw me into the fashion world. Fashion moves on a more cyclical, faster timescale than we do at Pioneer—where we aim for objects with forms that feel more timeless. While fashion serves the broader culture, our focus is on serving the evolution of products by combining timeless elements with the kind of fabrics technology that are being leveraged in technical outdoor equipment.

Lots of the iterative process is about smoothing out the lines: taking clean silhouettes that could be made out of leather and putting our really high-end fabrics, custom hardware, and the custom feel that we're known for into every piece of the bag. For example, with our global pouch or our wallets, when you pick them up for the first time or grab the handle—you instantly feel that something is different. That distinct feeling of something unique and high-end is something we worked hard to bring to these new bags.

**Let’s dig into the creative process more. How do you approach creating new products? Do you talk to your customers? Are the ideas driven more by your internal curiosity or what customers are asking for or both? As you approach a new product line how collaborative is the process of bringing something new to life?**

In terms of the mindset that we design with, we touched on this a bit earlier, but we start with the assumption that this product will be around for 10 years. That forces some very intentional decisions when it comes to how we design and construct our products.

Another constraint is our size. As a small distributed team we have to be really confident in the longevity of something when we decide to pursue it. This means our product process can be rather long. It takes us about 2 years to develop something new and bring it to market.

In terms of the external and internal inputs on creating new things, our process has a mix of both. We love to experiment and play with some really wild ideas. We also pair this with diverse field testing. This helps ensure that a product we are pursuing hits on a range of consumer interest. But we also will validate demand for an idea based on what our customers are saying to us. It’s surprising to me how often the customer is on the exact same wavelength as us.

Zooming in even more, I place my email address on the inside of every box sent to our customers. Our website features an unfiltered review section. All of these inputs contribute to the depth and range of what we build. In the end it feels feels really good to have customer demands validated when we get the point of actually launching something new.

**What is the inspiration behind Pioneer Carry?**

I would say we are very rationalist and very modernist. Let me explain that a bit. We start philosophically by asking the question: “What makes something timeless?” This goes against the grain of postmodernism, which is driven more about emotion, hype, and design decisions that might be described as irrational.

By immersing ourselves in streams of creativity that are more classical or timeless, we begin to see for instant there are silhouettes in products that re-emerge time after time. If you think about brands like L.L. Bean, Nike, or Barbour there are certain iconic products that they are known for: the L.L. Bean tote, Nike Air Force One, and the Barbour Waxed Jacket. Each of those brands does lots of things, but at the core there is usually one or two things that are essential for them. For us, we haven’t found that “essential” thing yet, but we are on that path of trying to uncover this with each product that we bring to life.

Another way to look at this is to ask the question: “What is in there already that we can bring out in a new way?” This is about finding the essence of the thing and letting that shine through. You might say we are “essentialist” in our approach in that we aim to find what is essential and elevate it through design, iteration, and technology.

**Looking into 2024 and beyond what excites you the most about Pioneer? What gets you excited when you get up and go to work every day?**

Honestly it’s hard for us to think much beyond our bag launch. We’ve invested so much into this launch and we are really focused on bringing them into the world for everyone to experience.

In terms of what gets us excited to go to work, I would say first that neither of us are businessmen. For us it’s really about getting to contribute meaningfully to something and watching it grow and change every day.

---

I've had a chance to use the [Pioneer Duration Pack](https://pioneercarry.com/collections/bags/products/duration-pack) for the past couple months and I must say I was surprised by every little detail of this bag. I've used and tested a lot of different backpacks but here are the highlights that stood out to me:

* the material and finish on the inside of the bag is every bit as high-quality as the outer fabric (not the case with most backpacks)

* the main zipper openings open flawlessly every time

* the backpack stands up on the ground when it is empty (due to how the bottom compartment was designed)

* every single detail was executed flawlessly and the highest attention to detail I've seen in a backpack

* the form factor is slim and minimal but it fits everything I need and more—the perfect travel companion

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FBpCHSD41HyW0VFgI0KAo%2F828043cb-a3ab-4049-9888-8704ea854ffe.jpg?alt=media&token=b5360e61-5980-45dc-88dc-2a52482c80c2","id":"828043cb-a3ab-4049-9888-8704ea854ffe","width":6000,"height":4000,"filename":"R0000622.JPG","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FBpCHSD41HyW0VFgI0KAo%2F4504e1db-0d7a-4e63-ab52-8528356d69a7.jpg?alt=media&token=694ee799-668f-4af4-97c1-ea7426d0b4c5","id":"4504e1db-0d7a-4e63-ab52-8528356d69a7","width":6000,"height":4000,"filename":"R0000639.JPG","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FBpCHSD41HyW0VFgI0KAo%2Fbd26eb6f-30d5-41fb-a0bf-1a5bff5a64ad.jpg?alt=media&token=58186b52-7f27-4e60-9037-63d2cb31ce36","id":"bd26eb6f-30d5-41fb-a0bf-1a5bff5a64ad","width":4000,"height":6000,"filename":"R0000640.JPG","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FBpCHSD41HyW0VFgI0KAo%2F01b8cefb-0e03-4efa-aa80-ee4bb99e3304.jpg?alt=media&token=86090d9c-a288-4612-b911-364a78245d31","id":"01b8cefb-0e03-4efa-aa80-ee4bb99e3304","width":5978,"height":3552,"filename":"R0000624.JPG","type":"image/jpeg","caption":"","border":false}]}
```

I encourage you to explore these new bags for yourself and improve the way you carry and travel: [Pioneer Carry Travel Backpacks](https://pioneercarry.com/collections/bags). ※

Inside Design at Pioneer Carry

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FLk0iFJZ36krurI03xvws%2Fecd46dc1-86c3-4ff6-b31d-28d8d2ff8852.jpg?alt=media&token=3f9c9dc0-7193-4c50-9805-68c2560cd0fa","id":"ecd46dc1-86c3-4ff6-b31d-28d8d2ff8852","width":5000,"height":2500,"filename":"Casus.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

I typically curate a single year-end gift guide centered around minimalism. This year I also wanted to curate another guide that captures a theme that has grown in my consciousness over the past several years: tools and gear to help you find adventure.

With that in mind I give you *Casus* (Latin for “adventure”)—a curation of some incredible gear to aid you in your next quest.

---

## **Arc’teryx [Alpha FL 30](https://arcteryx.com/us/en/shop/alpha-fl-30-backpack) & [β Lightweight Jacket](https://arcteryx.com/us/en/shop/mens/beta-lightweight-jacket)**

The Arc’teryx [Alpha FL 30](https://arcteryx.com/us/en/shop/alpha-fl-30-backpack) and [Beta Lightweight Jacket](https://arcteryx.com/us/en/shop/mens/beta-lightweight-jacket) are two incredible pieces of gear. The pack is fully waterproof and built of a burly Hadron LCP fabric that is abrasion resistant, making it suited for alpine and rock climbs, as well as trail hiking, and anything else you can imagine.

The β lightweight shell is an Arc’teryx classic. From the lively colorblocks to the soft, waterproof fabric—this jacket is made to endure an onslaught of rain and moisture and keep you dry and focused on the path ahead.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FLk0iFJZ36krurI03xvws%2Fd6a03a4b-d7e6-4ef7-b641-cda8e0ca3754.png?alt=media&token=055d68f0-7fdf-43d1-9fc9-b8a6de89de78","id":"d6a03a4b-d7e6-4ef7-b641-cda8e0ca3754","width":3420,"height":3420,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FLk0iFJZ36krurI03xvws%2F483318ea-dd4c-4146-9811-3506f45d98ad.png?alt=media&token=8d86afbf-79ae-48e2-9690-e516e71971a0","id":"483318ea-dd4c-4146-9811-3506f45d98ad","width":2823,"height":3410,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

## **Hoka [Trail Code GTX](https://www.hoka.com/en/us/men-hiking/trail-code-gtx/1123165.html) & [Mafate Speed 4](https://www.hoka.com/en/us/mens-trail/mafate-speed-4/1129930.html?dwvar_1129930_color=TFST)**

The problem with many hiking boots and trail/approach shoes are the stiff leather and brutal break-in period. Hoka’s iconic [Trail Code GTX](https://www.hoka.com/en/us/men-hiking/trail-code-gtx/1123165.html) and [Mafate Speed 4](https://www.hoka.com/en/us/mens-trail/mafate-speed-4/1129930.html?dwvar_1129930_color=TFST) are the perfect shoes for hiking and trail adventures that feel supportive and comfortable on Day 1. With Vibram soles and a waterproof upper on the Trail Code GTX both of these shoes are durable year-round performers.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FLk0iFJZ36krurI03xvws%2Faa64e08d-3995-4ddb-859d-71e10cf6fad7.png?alt=media&token=539226c7-2c1f-4445-ae1d-358a6c3e6d2b","id":"aa64e08d-3995-4ddb-859d-71e10cf6fad7","width":1000,"height":811,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FLk0iFJZ36krurI03xvws%2Fd8b8a7fd-ba0b-4891-b5cd-680e0f6e122e.png?alt=media&token=55d261e9-222f-42fc-be00-22de5097e92a","id":"d8b8a7fd-ba0b-4891-b5cd-680e0f6e122e","width":1000,"height":811,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

## **Grayl [UltraPress Ti®](https://grayl.com/products/16-9oz-ultrapress-ti-purifier-covert-edition) & [BottleLock™ Hip Pack](https://grayl.com/collections/carry-transport/products/earthwell-grayl-hip-pack-4-5l?variant=39711935168591)**

PNW-based Grayl makes some incredible adventure gear. Their UltraPress® Ti purifier bottle (made of titanium) is the most durable water bottle you can buy and it includes a built-in filter—making this the ideal way to stay hyrdated on long outings. It pairs perfectly with their hip pack that has the perfect amount of storage for a hike or day trip.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FLk0iFJZ36krurI03xvws%2F142678f8-7006-43a3-b86b-b69cbd46003b.png?alt=media&token=28d5aa83-8d00-4ed5-999f-527f951f423c","id":"142678f8-7006-43a3-b86b-b69cbd46003b","width":942,"height":718,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FLk0iFJZ36krurI03xvws%2F1bd63f0a-f5ca-4833-a6a2-53b25a336dee.png?alt=media&token=77ab1fa0-8654-4cdd-b08b-694b1b51717e","id":"1bd63f0a-f5ca-4833-a6a2-53b25a336dee","width":1060,"height":717,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

## **Black Diamond [Helmet](https://www.blackdiamondequipment.com/en_US/product/vapor-helmet/), [Lamp](https://www.blackdiamondequipment.com/en_US/product/onsight-375-headlamp/?colorid=7327) & [MiniWire Carabiners](https://www.blackdiamondequipment.com/en_US/product/miniwire-rackpack/)**

For technical adventures I can’t recommend Black Diamond’s gear more highly. The impossibly light Vapor Helmet provides incredible protection at a fraction of the weight of other climbing helmets. The Onsight 375 lamp is made for climbing and helmet attachments. Also I love the MiniWire carabiners with their colorful anodization—perfect for attaching items to your pack on the way to your next climb.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FLk0iFJZ36krurI03xvws%2Ffc1ecb9a-b5b0-4c99-b9f1-2416a265bb26.png?alt=media&token=2302f5f7-68cd-432c-8b92-51b8e85ac641","id":"fc1ecb9a-b5b0-4c99-b9f1-2416a265bb26","width":532,"height":532,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FLk0iFJZ36krurI03xvws%2F8395af30-8aee-4a6e-903c-934cc658f237.png?alt=media&token=3f33335d-5c0a-4d22-8a59-737995b3c44d","id":"8395af30-8aee-4a6e-903c-934cc658f237","width":674,"height":531,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FLk0iFJZ36krurI03xvws%2F82c17bb0-d75f-4dae-980b-caa110e61f2f.png?alt=media&token=289cd674-f989-441c-bc38-76dde752e50d","id":"82c17bb0-d75f-4dae-980b-caa110e61f2f","width":796,"height":531,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

## **Cotopaxi [Gear Hauler 60L](https://www.cotopaxi.com/products/allpa-60l-gear-hauler-tote-del-dia?variant=40083543195709)**

Cotopaxi’s colorful Gear Hauler 60L hits every mark. The *Del Día* colors are fun because every piece if unique and playful. This bag has a nice outer pocket and cavernous space inside to hold all your gear. Plus it’s made of bomb-proof nylon and ready to take abuse.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FLk0iFJZ36krurI03xvws%2F660eba6c-a72f-4c3e-afe0-744c45ce9174.png?alt=media&token=c33738b3-1bb6-4298-9f5c-8b67c407c83e","id":"660eba6c-a72f-4c3e-afe0-744c45ce9174","width":4874,"height":2516,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

## **HydraPak [Force 3L](https://hydrapak.com/collections/hydration-reservoirs/products/force%E2%84%A2-3-l)**

I’ve used lots of hydration bladders but HydraPak is the best I’ve seen. With durable details, muted colors, and ample attachment points this is the ideal bladder to take on your next adventure. It can be rigged into a variety of packs and will ensure you stay hydrated on the trail.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FLk0iFJZ36krurI03xvws%2F07df4247-a92e-4e03-9f72-77394301eb7b.png?alt=media&token=6345c10d-1065-4fce-83c8-12d7465f71a8","id":"07df4247-a92e-4e03-9f72-77394301eb7b","width":3600,"height":3600,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FLk0iFJZ36krurI03xvws%2F87e93649-f46e-409d-9e4b-e3c46c538423.png?alt=media&token=8f6cf970-e8f7-4067-938e-f3ee4b5e3211","id":"87e93649-f46e-409d-9e4b-e3c46c538423","width":3600,"height":3600,"filename":"image.png","type":"image/png","caption":"","border":false}]}
```

## **Arcade [A2 Atlas Belt](https://arcadebelts.com/products/atlas-stretch-belt?variant=42381211795509)**

Everyone needs a good belt. I’ve used Arcade belts every day for years on end. The new A2 fixes my only complaint with older model belts—the circular adapter would get caught in belt loops. The A2 Atlas is a simple and beautiful product that will get endless hours of use.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FLk0iFJZ36krurI03xvws%2F7801e671-2e25-4387-9db3-fd4da6dd03c7.png?alt=media&token=f60fb885-7ce9-43b0-b73f-aa85428fd58c","id":"7801e671-2e25-4387-9db3-fd4da6dd03c7","width":2470,"height":2500,"filename":"image.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FLk0iFJZ36krurI03xvws%2F76f78a55-5bc8-4def-88e5-c14d38686c5c.jpg?alt=media&token=b47a1088-6cc3-4407-8018-5157e51063d9","id":"76f78a55-5bc8-4def-88e5-c14d38686c5c","width":2500,"height":2500,"filename":"belt.jpg","type":"image/jpeg","caption":"","border":false}]}
```

---

If minimalism is more your thing, check out *[Longævitas](https://read.cv/jdsimcoe/longaevitas)*—a curation of beautifully designed objects meant to last a really long time.

Casus: built to go

Che-Wei Wang opened his talk at the [the 2018 TNW Conference](https://www.youtube.com/watch?v=rj4uIW7uUNo) with the idea of “aesthetic value judgements”—instinctual split-second decisions we make when designing a building, crafting a product, or even selecting between nearly identical produce in a photograph. The theme of “intuitive judgements” is an ideal lens to examine the breadth and creativity that Che-Wei Wang and Taylor Levy (collectively CW&T) produce.

Their online store features strange art-house projects like Time Since Launch or Solid State Watch alongside machined daily carry essentials built to last a lifetime like Pen Type-C or Herring Blade. Each piece is infused with its own curiosity, creative storytelling, and painstaking focus around a set of recurring themes.

I had a chance to chat with them recently as they graciously agreed to answer some questions about their products and their practice. I hope that you will find this conversation as illuminating as I have.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2Fa3c6759e-1bbf-4596-9a68-029d88a0af1f.jpg?alt=media&token=4853e9c1-b7b0-4556-a163-9e10da8c8046","id":"a3c6759e-1bbf-4596-9a68-029d88a0af1f","width":5028,"height":6298,"filename":"CWT_Film_0012.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2F1bae1623-90a5-4bb7-a4a6-9d623adeb34a.jpg?alt=media&token=927ebeab-ee7d-40c1-9002-083f1580706c","id":"1bae1623-90a5-4bb7-a4a6-9d623adeb34a","width":5028,"height":6298,"filename":"CWT_Film_0013.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2F909ae18f-09bc-41fc-9f6f-1de2e156b87a.jpg?alt=media&token=34dfa6f6-f92b-44fe-9437-6261bb886810","id":"909ae18f-09bc-41fc-9f6f-1de2e156b87a","width":5028,"height":6298,"filename":"CWT_Film_0016.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2F607231a3-fe2f-4941-a34a-86a573927531.jpg?alt=media&token=08ea4406-0599-4838-b18b-5a7e42e79780","id":"607231a3-fe2f-4941-a34a-86a573927531","width":5028,"height":6298,"filename":"CWT_Film_0018.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2F52a419f9-413e-4a58-9e65-075e4137700b.jpg?alt=media&token=3e2e0db9-a34d-4bd6-a3c8-fdb3f7754bc2","id":"52a419f9-413e-4a58-9e65-075e4137700b","width":6298,"height":5028,"filename":"CWT_Film_0021.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

---

**Your site houses a diverse range of ideas, production, curiosities, and points of view. How do you go about generating new ideas for products and how do you know when an experiment has deep resonance with an audience?**

Most of our ideas come out of an internal desire for something to exist. Oftentimes that thing already exists, but once in a while, we can’t find a perfect match, so we start by making one for ourselves. We end up making lots of things. For our house, for the office, tools, little bits of software, toys, games, clothes, etc. Once in a while it evolves to become a project that seems like a good enough idea that we think other people might appreciate it too.

That said… we don’t think too hard about how products might resonate with an audience. And not because we don’t want to, but more because we’re not equipped to. We don’t have the overhead to run user testing, focus groups or anything like that, so any kind of speculation we do about how things might resonate would be a stab in the dark. So instead, we’re deeply focused on designing for ourselves. An audience of two.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2Fd814849e-4331-4088-b46b-4ae4f74dc8d1.jpg?alt=media&token=60df8666-a96a-4406-8aa8-3c1912cacf6c","id":"d814849e-4331-4088-b46b-4ae4f74dc8d1","width":5028,"height":6298,"filename":"CWT_Film_0039.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

**Since CW&T stands for Che-Wei and Taylor, can you talk a bit about how both of you collaborate together? How much back and forth is involved in a typical project? Are there skill sets that each of you have that compliment each other?**

Our skill sets overlap quite a bit. We both write code, CAD, run machines, etc. but we come at problems from opposite angles. Taylor tends to think of things from a systems perspective. She likes to have a comprehensive understanding of the problem before diving in. CW likes to tackle things as if it’s a sprint and continue on that momentum until we run out of steam.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2F1a9b1195-a7de-425b-9ff2-c448e82c580b.jpg?alt=media&token=bb0ab0b8-d6b7-4659-b3ee-2b7fc8dfc841","id":"1a9b1195-a7de-425b-9ff2-c448e82c580b","width":8492,"height":11323,"filename":"20230925_BMalone_CWT_0151.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2F30ebebdc-64bd-4cf7-b620-704f466872db.jpg?alt=media&token=19c2df41-502d-45de-95a6-50beb5f1fe5e","id":"30ebebdc-64bd-4cf7-b620-704f466872db","width":6000,"height":8000,"filename":"20230925_BMalone_CWT_0323.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2F4360be15-5bfc-441f-a367-d4c3426bd8bc.jpg?alt=media&token=9801dd96-22e3-4e35-9143-e85ec617e050","id":"4360be15-5bfc-441f-a367-d4c3426bd8bc","width":7087,"height":9450,"filename":"20230925_BMalone_CWT_0409.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2Fa2b648b7-cd42-4c62-a925-500707b2ebc8.jpg?alt=media&token=4e176572-5390-4a3d-8fbe-1c5436c82748","id":"a2b648b7-cd42-4c62-a925-500707b2ebc8","width":3024,"height":4032,"filename":"00100lPORTRAIT_00100_BURST20190226214422238_COVER.jpg","type":"image/jpeg","caption":"","border":false}]}
```

In practice, typically, CW sketches and prototypes a proof of concept over and over until we’re both happy with it. That can take anywhere from a few months to a few years. Once we move a project into production mode, Taylor will do the photography and package design while CW handles manufacturing.

**Looking through your shop there are a couple themes that come to the surface for me. One is writing or capture (pens, notebooks) the other is time (Time Since Launch, clocks, counters, Solid State watch). What is it about these ideas that keeps drawing you back in?**

I like how you use the word capture, I’ve never heard it in that context, and it really resonates. I wish it wasn’t this way, but putting creative ideas into the world isn’t accessible to everyone, and for reasons more serious than our products address. But I do feel that for some people, and I’m one of those people, having easy access to beloved creative tools can reduce that friction, and ease capture.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2F81146f1b-2d80-4766-a26d-a711d05543c1.png?alt=media&token=c18d5f67-8511-45bc-93ed-c28596b848fd","id":"81146f1b-2d80-4766-a26d-a711d05543c1","width":2000,"height":1333,"filename":"metric hands arch drawing.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2F00c5c809-5b4c-4990-86c6-7780a95a2406.jpg?alt=media&token=567d4084-c3a9-4708-805c-e56c96e81df7","id":"00c5c809-5b4c-4990-86c6-7780a95a2406","width":3024,"height":4032,"filename":"IMG_20190226_222348.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2F404cf4c5-7b00-4d50-a9d2-429a97539ad2.jpg?alt=media&token=9f479a66-a8e0-456f-8955-6af27ff36e14","id":"404cf4c5-7b00-4d50-a9d2-429a97539ad2","width":3024,"height":4032,"filename":"IMG_4218.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2Fbdb69f0c-aea5-491f-8647-053567c3d103.jpg?alt=media&token=cc113361-c532-40e6-92e6-f0d5b0ddfc5b","id":"bdb69f0c-aea5-491f-8647-053567c3d103","width":3024,"height":4032,"filename":"IMG_9489.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Timekeeping is an area that we’re explicitly focused on. Early on I think it provided us a framework, or space to solve within. But today we’re actively interested in providing people with opportunities to better understand or change their perspective on time. It’s central to the way we all live, yet we pay little attention to it and have no power over it. CW has written two master theses on timekeeping, and some of our work is a continuation of that research and thinking.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2Fb985a2ae-a9e5-4232-95f5-9dfb906a1313.jpg?alt=media&token=8d24c34d-72f8-4416-ade7-85988e7e1cba","id":"b985a2ae-a9e5-4232-95f5-9dfb906a1313","width":4240,"height":2384,"filename":"_DSC8391-grey-169.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2F5b3d8229-ef83-408b-bfef-dc464d9e00fc.jpg?alt=media&token=e931fd13-d486-4102-8507-40aded491321","id":"5b3d8229-ef83-408b-bfef-dc464d9e00fc","width":1480,"height":1479,"filename":"_DSC8384-grey-sq-top.jpg","type":"image/jpeg","caption":"","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2F24ef4f8a-cdbd-4374-811d-634afe7322e7.jpg?alt=media&token=92f53ca7-c7ef-4543-b20b-135c83df22c2","id":"24ef4f8a-cdbd-4374-811d-634afe7322e7","width":4032,"height":3024,"filename":"IMG_20200109_172425.jpg","type":"image/jpeg","caption":"","border":true}]}
```

**Honing in on your pen system a bit (Pen Type-A, Type-B, Type-C) I'd love to hear more about the process of developing these products. Did they begin as sequential explorations… a sort of evolution over time? If so, I'm curious what drove you down the path to keep exploring the same idea (a high-quality container for a Hi-Tec refill) in different forms?**

Pen Type-A was our first product that really took off. We weren’t expecting such a big response to it. It started as an homage to the Hi-Tec-C. Taylor liked the pen so much we felt it needed a home that wasn’t disposable plastic, and would live up to that reverence. So we made 2 prototypes of Pen Type-A for ourselves.

Our friends suggested we try to launch the project on Kickstarter in 2011. On a whim, we tried raising $5,000 to make 50 pens. We ended up making 6,000 pens for 4,000 backers. That moment changed everything for us, and we weren’t at all prepared for the response.

Before delivering the 6,000 pens (it took two years to figure out manufacturing) we designed Pen Type-B. As much as we liked Pen Type-A as a desk pen, we immediately wanted something more pocketable and thought of it as the ultimate pen. And so we announced to everyone that Pen Type-B would be the last pen we’d ever design.

A few years later, we were approached by Shinola to design a pen for them. We designed a flat pen that’s super pocketable, relatively affordable and still used the great Hi-Tec-C cartridges. After a few back and forths, they ended up walking away from the project because it didn’t fit their cost goals. But we were really happy with the design, so we launched it on our own. Today, Pen Type-C is our go-to pen.

```cv
gallery
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```

**I love that story of how your pen products all built on each other. This brings me to one of your core Principles: "Make it last". In this you talk about over-engineering your products. What role does material selection play in your products and process? If someone were to pick up a CW&T product 100 years from now, what would you want them to take away from that experience?**

I think we all want things to last. So we’re just trying to do what I think is the right thing to do. Every engineer knows exactly what they’re doing when they select an inferior material or thickness to save on costs. The trade-off is really simple. There’s definitely the potential to go overboard with the over-engineering, but we try to be sensible with the design, material selection, and manufacturing processes to make a product last for a long time.

I would love it if someone picked up one of our products 100 years from now and still appreciated it as an object. As a designer I think many of us aspire to design timeless designs, but that’s nearly impossible on a 100-year time scale. I’d be curious to find out how outdated they think our designs are and in what way they seem weird and confusing.

---

Over the past couple months I've had a chance to use two variants of the Pen Type-C. One is raw titanium and the other is a Grade 5 Titanium Orange Cerakote version engraved with it's CW&T product ID: `CWT_HSM4PW4_1610`. Both feel durable and timeless. ※

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2F7643ae74-40c5-4da6-b05d-0494ff98775e.jpg?alt=media&token=4e4563b2-9de4-46c0-bde2-0463075e038e","id":"7643ae74-40c5-4da6-b05d-0494ff98775e","width":6000,"height":4000,"filename":"R0000617.JPG","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FdZSRu1y35nIrGXvAXisp%2Fe1154d96-b05b-4f45-9286-5cfefbf1158f.jpg?alt=media&token=11fa4372-be0f-4b69-a603-c54263d0cee0","id":"e1154d96-b05b-4f45-9286-5cfefbf1158f","width":6000,"height":4000,"filename":"R0000616.JPG","type":"image/jpeg","caption":"","border":false}]}
```

Inside Design at CW&T

[DSPTCH®](https://www.dsptch.com/), the brain child of Richard Liu, began in 2010 selling "a durable camera strap for today’s photographer" from his apartment in SF. Fast forward to 2023 and you observe a consumer brand that has gone through numerous product innovations including a line of mil-spec backpacks and bags, a home goods brand called BASE Object, a concept store in SF's Mission district, and collaborations with brands such as Maekan, Descente, 3sixteen, Ghostly, and Engineered Garments.

DSPTCH®'s product and ethos are built around the idea of elevating quality and simplicity, while never being afraid to explore something new.

I had a chance to catch up with Richard Liu recently and ask him some questions about his company and [their recent collaboration with Engineered Garments](https://www.dsptch.com/collections/dsptch-x-engineered-garments).

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2F3c94f568-d6a3-4821-be04-9c09492a3b84.jpg?alt=media&token=fad47fc8-859b-4091-9c66-f3dff2a0b5db","id":"3c94f568-d6a3-4821-be04-9c09492a3b84","width":2048,"height":1365,"filename":"DSPTCH_EG_001.jpg","type":"image/jpeg","caption":"","border":false}]}
```

---

**How do you approach the ideation and design process for DSPTCH®; where do you pull inspiration from?**

The best source for me has always been spending time in urban cities as well as my own travels at the airport or other transit environments, particularly in other countries. People are constantly looking for optimal solutions when carrying their stuff so it's an obstacle that everybody faces and tries to solve. It's always interesting to see all of the different types of solutions out there. That has always been a great inspiration for me to observe as much as I can and then wait for something to strike a chord.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2F395e22f3-9b8f-4784-9ca5-f28fd0175d25.jpg?alt=media&token=43d39774-1707-4603-b5d3-1d46ced779a1","id":"395e22f3-9b8f-4784-9ca5-f28fd0175d25","width":3184,"height":4000,"filename":"DSPTCH_EG_002.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2F92d86ad0-1832-4869-b5e9-17466619cfea.jpg?alt=media&token=c38a618f-597f-43df-99d9-82f5a2321c2f","id":"92d86ad0-1832-4869-b5e9-17466619cfea","width":3200,"height":4000,"filename":"DSPTCH_EG_010.jpg","type":"image/jpeg","caption":"","border":false}]}
```

**You have some notable collaborations with brands like Maekan, Descente, and Engineered Garments. How do these collaborations form and what do you learn from them?**

Each collaboration has its own story about how they came to fruition. But, currently my approach to it is to first find people that I love to work with. I find the process is much more energizing and yields a better product when you're just excited to talk with the other party and throw ideas against the wall together. So these days, it's less about the business case and more about the experience and relationship with the goal that ultimately this makes a more authentic and interesting project for customers to get excited about. Customers can tell when the collaboration has organic energy behind it.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2F551fdb98-5a91-489f-afbf-f95e26bf30bd.jpg?alt=media&token=35b84d66-5284-4c64-a9f0-0f048ffdae3d","id":"551fdb98-5a91-489f-afbf-f95e26bf30bd","width":3200,"height":4000,"filename":"DSPTCH_EG_003.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2F4cb32005-f00e-4539-bc2f-9b6728c4fef1.jpg?alt=media&token=a92a705f-66a3-4143-bb54-abe4cbc2e6a0","id":"4cb32005-f00e-4539-bc2f-9b6728c4fef1","width":3200,"height":4000,"filename":"DSPTCH_EG_005.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2F015deafc-b79c-4c30-808a-d5b083b3a940.jpg?alt=media&token=0793bf7d-6d4e-4cf3-86e2-4df330e946e4","id":"015deafc-b79c-4c30-808a-d5b083b3a940","width":3200,"height":4000,"filename":"DSPTCH_EG_006.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2F532f0d28-8b8d-45a6-962b-101bf0223310.jpg?alt=media&token=0f8bd3e1-dddb-452e-952c-29e5408c831e","id":"532f0d28-8b8d-45a6-962b-101bf0223310","width":3200,"height":4000,"filename":"DSPTCH_EG_009.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2F1f35c59c-977b-4c2d-ba69-70af2863a2e3.jpg?alt=media&token=652e1efa-9f8e-4336-b88b-904d7595bf9e","id":"1f35c59c-977b-4c2d-ba69-70af2863a2e3","width":3200,"height":4000,"filename":"DSPTCH_EG_008.jpg","type":"image/jpeg","caption":"","border":false}]}
```

**Regarding the formation and growth of DSPTCH®, what has surprised you the most about the journey?**

The thing that surprises me most is how little my anticipation to engage the process of design and iteration has waned over the years. I still am as excited as I was in our first years as I am today, 13 years later, to take on a new bag or case or even a little accessory strap. The operations side of things does feel like work a bit at times, but the design side still gets me out of my seat no matter how simple the project is. I spent a few weeks on a new shoulder pad recently and it put a smile on my face for the rest of the day once I got to try the first prototype out. Even small projects like that fuel me and it really hasn't changed over the entire span of the company.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2Fd98bed68-77e9-4d6d-bbdb-78276421a8da.mp4?alt=media&token=ac25a376-0446-472b-8bbc-b037f8e2181d","id":"d98bed68-77e9-4d6d-bbdb-78276421a8da","width":1080,"height":1728,"filename":"ddf9a72d-5084-4c34-8dd9-4ca5d3bf5f18.mp4","type":"video/mp4","caption":"","border":false}]}
```

**The recent Engineered Garments collab underscores the highly technical fabric choices for DSPTCH® gear (like dyneema or Venom™). What do you like about these fabrics that traditional fabrics like nylon or Cordura don't provide?**

It's always a treat to be able to hold something that's been developed for improvement. The technical fabrics provide a whole new world of possibilities with weight, durability, and water repellency. There has been a lot of innovation in that space which inherently gets us all excited to work on development. We try to incorporate the fabric in the ideation of the design so it is more than just a fabric swap. We want to let the properties of a lightweight fabric shine with minimal hardware or other heavier components so we have to design something entirely new to allow that to happen. So new fabrics are a significant part of our process and product development because it gives us a whole new set of parameters to design within.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2F610a322a-a0a6-4d2e-852f-a566c5945bed.jpg?alt=media&token=91d99113-184f-47bc-9bb7-5f9ee67bc90c","id":"610a322a-a0a6-4d2e-852f-a566c5945bed","width":960,"height":1280,"filename":"BTS_DSPTCH_EG_001.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2F05c5f5b1-234f-4c38-b00a-75a23037522f.jpg?alt=media&token=44f564b1-3974-4858-b619-37828cc68c87","id":"05c5f5b1-234f-4c38-b00a-75a23037522f","width":3024,"height":4032,"filename":"BTS_DSPTCH_EG_002.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2F74b87eb9-44c5-44c1-80c6-69bb567c4049.jpg?alt=media&token=619018f0-f990-44f9-97a9-9b8370c6905c","id":"74b87eb9-44c5-44c1-80c6-69bb567c4049","width":3024,"height":4032,"filename":"BTS_DSPTCH_EG_003.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2F28a9eee1-6000-4a61-80be-fcefcee35c1d.jpg?alt=media&token=42b46f84-5634-4531-a9bc-0a89efb4b198","id":"28a9eee1-6000-4a61-80be-fcefcee35c1d","width":4032,"height":3024,"filename":"BTS_DSPTCH_EG_005.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2Fc4ec89c0-eeb4-487b-882c-734e57418f00.jpg?alt=media&token=433d5780-2551-4b10-9d24-6017783e541d","id":"c4ec89c0-eeb4-487b-882c-734e57418f00","width":4032,"height":3024,"filename":"BTS_DSPTCH_EG_006.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2F05b32bc8-d986-4ae0-a31d-51e0daf6a3a5.jpg?alt=media&token=2145a052-9262-453f-8f56-7566359dc666","id":"05b32bc8-d986-4ae0-a31d-51e0daf6a3a5","width":1200,"height":1600,"filename":"BTS_DSPTCH_EG_007.jpg","type":"image/jpeg","caption":"","border":false}]}
```

**In the past several years you've explored a retail concept store in addition to your online consumer site. I'd love to hear you talk about that process.**

Retail has always been a big part of our journey. Before I even had an idea of starting a brand, I was constantly trying to visit San Francisco independent retail stores because it was like a whole new world of product had been made available to me. Growing up in the suburbs and pre-internet, you really had to just go and find these stores and when you did, you could find a new store of product that you never even knew existed. This is what originally got me involved in the creative and design world so when we had an opportunity to join the SF retail landscape, it was a dream come true.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2FYH0uUOcUtp1wZAZjKwjt%2Faa1b75cb-37e7-4a5a-b38b-6067d3d77631.jpg?alt=media&token=10f728f8-20d9-42b3-bf50-a9730d6aa6cf","id":"aa1b75cb-37e7-4a5a-b38b-6067d3d77631","width":3000,"height":4000,"filename":"SystemSpaces-09.jpg","type":"image/jpeg","caption":"","border":false}]}
```

**Did this retail exploration change the work you do at DSPTCH® or your product approach?**

I wouldn't say that it directly affects our design approach since we aren't really creating anything specifically for retail, but just seeing our product in different retail environments certainly inspires and motivates.

Whether our own shelf or one across the world, we still follow our original concept and commitment to try to make timeless products that can last a lifetime.

---

If you have haven't had a chance to explore DSPTCH® yet, then I highly encourager you to check out their site, and follow along with their journey:

[dsptch.com](https://www.dsptch.com/)

I'm constantly inspired by brands that care about craft, community, and designing and building for the long haul.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2Fqb7K9rw4RPtNrxTRlFAj%2Fccbbbdb2-49e5-4c21-bc76-2e7d90d3ed6e.jpg?alt=media&token=121023d8-8866-4fe3-b961-bf62d81e88a1","id":"ccbbbdb2-49e5-4c21-bc76-2e7d90d3ed6e","width":4000,"height":2667,"filename":"R0000596.JPG","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2Fqb7K9rw4RPtNrxTRlFAj%2Fa0212f32-5172-4471-a1b0-0ee9e6605f64.jpg?alt=media&token=cbb2997c-f1f7-4c9e-852c-cd1a8fac1180","id":"a0212f32-5172-4471-a1b0-0ee9e6605f64","width":3945,"height":2576,"filename":"R0000595.JPG","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FM2Yf0H6m0rYy71KLZ0jb2IVMHbe2%2Fqb7K9rw4RPtNrxTRlFAj%2F705fb666-c62a-4ffe-af35-0b5ab5cb5b96.jpg?alt=media&token=7f426cf4-503b-4993-9f31-a23fb6c120a5","id":"705fb666-c62a-4ffe-af35-0b5ab5cb5b96","width":4000,"height":2667,"filename":"R0000597.JPG","type":"image/jpeg","caption":"","border":false}]}
```

Inside Design at DSPTCH®

Software Designer

Finding Lagom

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The 2022 Minimalist Gift Guide

Magical constraints (or How to turn bugs into features)

Apple's new Dynamic Island reminds us as designers that by embracing constraints we can turn bugs into features.

New Year, New Gear

Alvar Aalto's Pacific Northwest Gem

The 2021 Minimalist Gift Guide

I was quoted twice in Lola A. Åkerström's seminal book on Lagom.

Lagom: The Swedish Secret of Living Well

Allows early companies to run their entire SAFE fundraising round on Mercury by elevating the banking experience with powerful tools that feel seamless and simple.

SAFEs by Mercury

A Kids Book About Branding

A new newsletter focused on technology, design, , and the culture of the Internet.

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Jonathan Simcoe

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