Jonathan Simcoe

Software designer in Portland, OR

2026

Designing the Mercury macropad

For the Mercury Command launch, we built an exclusive macropad with a machined metal keycap. It sold out in minutes.

2025

Inside Design at Aer

Interview with founder Allen Choi on the Aer Carry-On. Aer began with a Kickstarter Duffel Pack that backers loved to travel with.

2024

Inside Design at Carl Friedrik

Interview with Head of Design Chris Reid. His favorite piece, the 72-hour Backpack, carries 2–3 days of clothes and a laptop.

Inside Design at AJOTO

Interview with AJOTO founder Chris Holden on the Pocket Pen. The team made over 155 prototypes before finalizing the design.

Inside Design at Daylight Computer

Interview with Daylight founder Anjan Katta on the DC-1. It started with his Kindle, the only device that didn’t negatively affect him.

Inside Design at Mission Workshop

Interview with Mission Workshop co-founder Bart Kyzar. Their first product, the Vandal backpack from 2009, is still in the lineup.

Inside Design at Bellroy

Interview with Bellroy founder Andy Fallshaw. The Apex Backpack was designed around one goal: 90% awesome 90% of the time.

Inside Design: HHKB

A personal look at the HHKB keyboard, created in 1996 by Dr. Eiiti Wada. Its 60% layout took me several months to feel native.

Inside Design at ELAC × Adsum

Interview with ELAC President and CTO Joe Riggi on the DCB41-DS with Adsum. Its metal stand went through three versions.

Inside Design at Pioneer Carry

Interview with Pioneer Carry founders Henry Lefens and Preston Tyler. A new product takes them about two years to develop.

Inside Design at CW&T

Interview with CW&T founders Che-Wei Wang and Taylor Levy. A Kickstarter for 50 pens ended with 6,000 pens for 4,000 backers.

2023

Inside Design at DSPTCH®

Interview with DSPTCH founder Richard Liu. The brand began in 2010 selling a camera strap out of his apartment in San Francisco.