Interview with Principal Designer Dan Rowe on the norda collab. It started from a Challenge Ultra prototype of the Distance 15L pack.

Jonathan Simcoe
Software designer in Portland, OR
Interview with Principal Designer Dan Rowe on the norda collab. It started from a Challenge Ultra prototype of the Distance 15L pack.

For the Mercury Command launch, we built an exclusive macropad with a machined metal keycap. It sold out in minutes.

Interview with founder Allen Choi on the Aer Carry-On. Aer began with a Kickstarter Duffel Pack that backers loved to travel with.

Interview with Head of Design Chris Reid. His favorite piece, the 72-hour Backpack, carries 2–3 days of clothes and a laptop.

Interview with AJOTO founder Chris Holden on the Pocket Pen. The team made over 155 prototypes before finalizing the design.

A field guide to tools for thoughtful modern work. Picks include the reMarkable 2 Type Folio and ITO Bindery memo blocks.

Interview with Daylight founder Anjan Katta on the DC-1. It started with his Kindle, the only device that didn’t negatively affect him.

Interview with Mission Workshop co-founder Bart Kyzar. Their first product, the Vandal backpack from 2009, is still in the lineup.

Interview with co-founder and VP David Möllerstedt. The OP-1 was once called a toy, and the team took it as a compliment.

Interview with Bellroy founder Andy Fallshaw. The Apex Backpack was designed around one goal: 90% awesome 90% of the time.

A personal look at the HHKB keyboard, created in 1996 by Dr. Eiiti Wada. Its 60% layout took me several months to feel native.

Interview with ELAC President and CTO Joe Riggi on the DCB41-DS with Adsum. Its metal stand went through three versions.

Interview with Pioneer Carry founders Henry Lefens and Preston Tyler. A new product takes them about two years to develop.

Interview with CW&T founders Che-Wei Wang and Taylor Levy. A Kickstarter for 50 pens ended with 6,000 pens for 4,000 backers.

Interview with DSPTCH founder Richard Liu. The brand began in 2010 selling a camera strap out of his apartment in San Francisco.
